Connecting learning to business results
Specsavers links training data with KPIs to strengthen customer experience and store performance.

Key takeaways
Data linked to KPIs
Training data has been linked to sales KPIs and customer satisfaction in Power BI across stores.
Track what works
Completion rates and ratings have been tracked, making it easier to improve training quality consistently.
Set a clear standard
Onboarding completion has been set as a clear standard, helping drive consistent performance in stores.
Make it personal
Learning has been personalized, keeping employees engaged and supporting consistent behavior in-store.
About Specsavers
Specsavers is one of the world’s largest optical chains. Founded in 1984 in England, Specsavers now have 2,615 stores in 11 countries and around 41,500 employees. Learningbank is currently used in Specsavers Northern Europe and Canada.
🏆 Award-winning Learning & Development
In November 2025, Specsavers Northern Europe was recognised on the global stage at the International Customer Experience Awards. Their strong focus on employee development and high quality learning earned them a bronze medal in Best Learning & Development (over 5000 employees).

The challenge
Specsavers operates as a retail healthcare business where consistency matters and failing is not an option. Without strong training, untrained employees can hurt sales, trigger complaints, and damage reputation. At the same time, learning is not a quick fix. Behavior change takes time and needs reminders and reinforcement across stores.
To protect customer loyalty, the L&D team needed a way to follow completion and quality, and to spot where engagement dropped. They also needed to compare locations and see whether high completion aligned with better customer satisfaction.
Søren Jensen
Head of Retail L&D, Specsavers

The solution
Specsavers chose Learningbank to track training performance through completion rates, ratings, and analytics, so they could see what works and improve quality continuously. They also used personalization to keep training relevant for different roles and employees, which supports engagement and follow-through.
Specsavers set a target of 85 to 90 percent completion for onboarding to support behavior change. To connect learning with business priorities, they integrated insights with Power BI, comparing training activity with sales KPIs and customer satisfaction across stores.

The results
With clear tracking and a focus on continuous improvement, Specsavers set high onboarding completion targets and used data to keep learning aligned with business outcomes. Training supports customer loyalty by building service and product expertise, including correct use of in-store equipment, which helps reduce complaints and returns.
In November 2025, Specsavers Northern Europe was recognized at the International Customer Experience Awards with Bronze for Best Learning and Development and Gold for Best Measurement in CX in the 5,000+ employee category.
“With Learningbank, we get what we need. We can see completion rates & ratings of trainings and we can make the training personal. Both are vital things to be able to see the impact with training. Plus, it’s easy to use, we easily get the data from the analytics part in the platform.“
Søren Jensen
Head of Retail L&D, Specsavers
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